Tele Atlas Maps for South Africa are World Cup Soccer-Ready


Barcelona, Mobile World Congress, 16 February 2010

The most complete map of South Africa now has the features World Cup Soccer fans want; free APIs to help application developers deliver the best mobile and web applications

Barcelona, Mobile World Congress, and Irene, South-Africa, 16 February 2010— With World Cup Soccer on the horizon, digital maps and dynamic content leader Tele Atlas is now offering its customers a World Cup Soccer-ready digital map of South Africa. The special version of the company’s MultiNet map database includes all roads in South Africa, Lesotho and Swaziland, as well as accurate details covering the nine host cities in South Africa. It is the map fans need to find everything they want, from restaurants, hotels and bars to the fastest routes around regulated traffic zones near event locations.

Danny Grobben, General Manager, Tele Atlas South Africa said “The special map release allows our navigation and local search partners to deliver solutions for an enjoyable, hassle-free World Cup experience. With Tele Atlas content as the foundation, mobile and in car navigation products will help people avoid temporary road closures, find the best walking route to stadiums and see just where they are using Tele Atlas 3D landmarks or detailed Tele Atlas 2D city maps. Our addition of Tele Atlas Voice Maps enables speech recognition technologies on navigation devices and provides better voice output.”

To help developers create applications in time for the competition, Mandali Khalesi, Senior Product Manager at Tele Atlas explained, “Tele Atlas plans to offer special World Cup Application Programming Interfaces (APIs). Using these standard web interfaces, developers can access the freshest maps and dynamic content to create and deliver navigation and local search applications for the World Cup. With our APIs, developers can build the best apps that help their web and mobile end users find whatever they need during the competition.”

Tele Atlas is the only map company offering complete coverage of the street network in South Africa, Lesotho and Swaziland, including more than 700,000 kilometers of roads and 240,000 points of interest (POIs). The special World Cup version adds 12,000 kilometers of new roads with speed restriction, signpost and lane information. It also offers World Cup Soccer specific information such as:

• Fan park POIs, areas where people gather to support specific teams with big screens and special events;

• Park and Ride, car parking points around the stadiums where fans can take public transport to and from the stadium gates;

• Security check zones, specific places around stadium entrances where security checks will take place;

• Stadium gate information and pedestrian routes; and

• Regulated traffic zones to show temporary closures during competitions.

For the first time, the new MultiNet release also contains more than 50 3D landmarks and landmark icons of important buildings and stadiums across the host cities, helping visitors to see exactly where they are and to easily find services. Among the landmarks are all of the stadiums where matches will be played: Peter Mokaba Stadium, Mbombela Stadium, Royal Bafokeng Stadium, Ellis Park Stadium, Free State Stadium, Durban Stadium, Nelson Mandela Stadium, Green Point Stadium, Loftus Versfeld Stadium and Soccer City Stadium. To see sample images of these landmarks, go to .

Also included in this product release are Tele Atlas Advanced City Models of Johannesburg, Cape Town Pretoria and other metropolitan areas, offering three-dimensional representations of cities that dramatically raise the clarity and reality of screen images within in-car and portable navigation systems and mobile devices.

About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has offices in 27 countries around the world. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit  or .Tele Atlas is a subsidiary of TomTom N.V. (AEX: TOM2).

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