TomTom announces three new products in South Africa


~ New product line up: TomTom Start, TomTom XXL and TomTom GO 750 ~

Johannesburg, 4 November 2009 – TomTom the world’s leading provider of navigation solutions and digital maps is proud to announce the launch of three new personal navigation devices in South Africa; the TomTom Start, the TomTom XXL and TomTom GO 750.

“The new TomTom products enrich our offering in South Africa by providing our customers with a varied choice to match their individual preferences and needs.” says Joost Jetten, Vice President Sales Sub Sahara Africa of TomTom. “Frequent drivers may prefer the GO 750 with hands free calling, whereas other drivers may prefer the larger screen of the XXL or the simplicity and personalisation of Start.”

TomTom Start

TomTom Start is proving that quality, simplicity and style can mix. This cool new navigation device represents the ultimate in easy-to-use, intelligent route planning. Available in four stylish colours*, the TomTom Start is the perfect travel companion. The device is lightweight, has a compact 3.5 inch screen and comes with an integrated mount, making the whole navigation package fit into a pocket, small bag or glove compartment.

The simplified menu gives users easy access to the safety camera database and thousands of Points of Interest pre-installed into the device. For further personalisation, users can go to TomTom HOME desktop software to download a wealth of content, including start-up screens and a range of fun voices.

TomTom XXL

The new TomTom XXL with a five inch touch screen and a map of Southern Africa is designed to combine optimal routing with an extra large screen. Drivers can now enjoy TomTom’s premium technologies, including the highly acclaimed TomTom Map Share™, while benefiting from an enhanced view for extra comfort.

TomTom GO 750

The TomTom GO 750 is TomTom’s flagship product which combines TomTom’s leading routing technologies with a stylish design and a completely optimised user interface. The TomTom GO 750 has an enhanced speaker, which ensures clear voice instructions and improved hands-free calling. New menus including a frequent destinations menu have been added to calculate a route to a frequently visited destination easier and faster.

Availability and pricing

All products will be available from retailers across South Africa in November 2009. TomTom Start will be available at Makro and Game.

TomTom Start with a map of South Africa, Lesotho and Swaziland recommended retail price: R1399
TomTom XXL with a map of Southern Africa** recommended retail price: R2499
TomTom GO 750 with a map of Southern Africa and European maps*** recommended retail price: R2999

Notes for editors

* Changeable covers (StartSkins), including matching protective bags are available at Makro & Game: Flaming red, Ice blue, Electric green Deep purple Priced at R199 per colour.
** Southern Africa map covers the following: Namibia, Botswana, Zimbabwe, Mozambique, Malawi, and Zambia

*** European Map, covers the following 45 countries: Andorra, Austria, Belgium, Denmark, Spain, Finland, France, Germany, Gibraltar, Ireland, Italy, Liechtenstein, Luxemburg, Monaco, Netherlands, Norway, Portugal, San Marino, Sweden, Switzerland, United Kingdom, Vatican City, Bulgaria, Estonia, Latvia, Lithuania, Poland, Czech Republic, Slovenia, Slovakia, Hungary, Croatia and 10 connected roads namely, Albania, Bosnia-Herzegovina, Macedonia, Moldavia, Montenegro, Romania, Serbia, Ukraine, Belarus and Russian Federation.

– END –

Jeanre Ruddy
T: +27 11 470 5900
C: +27 82 557 0424

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