Today we published the new market report Telematics for Rental and Leasing Fleets – 4th Edition from Berg Insight which analyses the latest developments on this market in Europe and North America covering 34 technology vendors and 14 car rental and leasing companies. This study provides you with 155 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.
Car rental services allow customers to rent cars for a specific period, usually ranging from a few hours to a few weeks. The total average fleet managed by car rental companies in 2025 was about 4.84 million vehicles in Europe and North America. Vehicle leasing refers to the leasing of a motor vehicle for a fixed period at an agreed cost. The leasing market can broadly be divided into financial and full-service leasing. Vehicle leasing has historically been primarily a financial service, but many corporate customers now also outsource vehicle ownership and management through a full-service lease model. In a full-service lease, the client pays the leasing company a regular monthly payment to cover financing, vehicle depreciation and various services related to the use of the vehicle such as maintenance, replacement car, tyre management, telematics, fuel cards and insurance.
Berg Insight expects the number of telematics systems deployed by rental and leasing companies to increase at a steady rate over the next few years. Key influencers expected to boost the telematics market in this vertical include the connected car trend driven by vehicle OEMs and related service providers; the need for fleet owners to increase fleet utilisation and reduce their carbon footprint; the emergence of new mobility services; and the general electrification trend in the automotive industry. The total number of active OEM and aftermarket telematics systems in use on the European and North American rental and leasing market reached around 8.55 million at the end of 2025. The total installed base in Europe is forecasted to grow at a compound annual growth rate (CAGR) of 14.0 percent from 4.65 million in 2025 to 8.96 million in 2030. In North America, the total number of OEM and aftermarket telematics systems in use is forecasted to increase from around 3.90 million at the end of 2025 to reach 6.87 million by 2030, representing a CAGR of 12.0 percent. The telematics penetration rate in the total population of rental vehicles was about 52.2 percent in Europe and 59.0 percent in North America at year-end 2025. The corresponding numbers for the car leasing market were 46.0 percent in Europe and 54.6 percent in North America at the end of 2025.
The car rental and leasing markets are gradually consolidating, and a handful of major North American and European companies dominate each market. Rental and leasing companies with notable activities in implementing telematics include Enterprise Mobility, Hertz Global Holdings, Sixt Group, Avis Budget Group, Europcar Mobility Group, Arval, Alphabet, Element Fleet Management, Leasys and Ayvens. Players in the rental and leasing industry can either develop telematics programs independently or rely on partners to varying degrees. Multiple leading rental and leasing companies use a combination of centralised and decentralised telematics strategies across their footprints.
The telematics solution market for rental and leasing fleets is dominated by players such as Geotab, Targa Telematics, CalAmp (Lojack), OCTO Telematics, Webfleet, Powerfleet, MySmartObject, Munic, Zubie and RentalMatics. Leading hardware telematics vendors such as Teltonika Telematics and Ruptela are also serving the market. Other notable vendors in the market include 2hire, Bosch, Autofleet, Ufofleet and WITTE:digital. Several car rental management system providers such as Coastr, Emotion, Fourth Tier, HQ Rental Software and TSD Mobility Solutions partner with telematics service providers to integrate telematics data into their platforms. Multiple players specialising in carsharing telematics have broadened their product portfolio to target car rental and leasing companies. Examples include Invers, Vulog, Convadis, OpenFleet, WeGo Carsharing and Atom Mobility. Automotive OEMs are increasingly taking an active role in the ecosystem by offering OEM telematics services or utilising connected car services through their captive rental and leasing companies. Examples include General Motors, Stellantis, Volkswagen, Ford, Toyota, Tesla, BMW and Mercedes-Benz.
Highlights from this report:
Insights from 30 executive interviews with market leading companies.
New data on rental and leasing fleets.
Comprehensive overview of the rental and leasing telematics value chain.
In-depth analysis of market trends and key developments.
Case Studies of telematics activities among 14 major car rental and leasing companies.
Detailed profiles of 35 technology vendors and their propositions.
Market forecasts by segment and region lasting until 2030.
This report answers the following questions:
What is the current state of telematics activities among rental and leasing fleets?
Which are the leading providers of rental and leasing telematics services?
How are the vehicle OEMs involved in the ecosystem?
What technology choices are there for rental and leasing fleet operators?
How will the market evolve in Europe and North America?
What regional variations are there for rental and leasing telematics adoption?
How will the telematics-based corporate carsharing market evolve in the upcoming years?
Which are the key future trends in this industry?
Analyst: Erica Rickard
Formats: PDF + Excel user licenses
Publication date: July 14, 2026
Download brochure: https://media.berginsight.com/2026/07/14153413/bi-rentalleasing4-ps.pdf
Pages: 155
Please find on the link below more detailed information (brochure and table of contents) about our new report “Telematics for Rental and Leasing Fleets – 4th Edition“. The report can be purchased in our online report shop at: https://www.berginsight.com/telematics-for-rental-and-leasing-fleets or you can just reply to this email and we will handle your order manually. If you have any questions on the report contents please get back to us.
