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TomTom clients are having fun while breaking free in traffic!!

June 13, 2011 jonckie Products, Uncategorized

TomTom has revealed some interesting experiences since “Break Free” has been launched 2 weeks ago!

It appears that not only the clients are having fun, but so too the TomTom staff!

  • TomTom had a launch party for the store sales guys, a press conference, training sessions and then and kicked off with the social media networks.
  • A 2 week radio advert took place from May 30 to June 11 on 6 radio stations country wide.
  • There are 26 Break free branded cars which are driving around the Gauteng busy intersections.
  • There have been a number of trade ins already and the social media has been busy.

TomTom South Africa Social Media Update on Break Free

The Facebook fans are now at 2 646 friends,   439 visits the past week, the Facebook activity is up by 10% since the start of the promotion.
TomTom South Africa has 901 Twitter followers, and a significant increase in interaction and traffic on Twitter.

Clients are invited to visit and “like” the links, and to even make a video.

Facebook:

http://bit.ly/BreakFreeFB

http://breakfree.tomtom.com/facebook

Minisite: www.tomtom.com/breakfree

Promo: www.tomtom.com/breakfreepromo or click from the Trade In tab on the mini site.

http://apps.facebook.com/breakfreeyourself

The first local video’s have been uploaded and more are being uploaded by the end of this week

  • Girls: http://www.youtube.com/watch?v=br3RFLH__g8 – 596 likes
  • Bollywood: http://www.youtube.com/watch?v=OPyfHsnMMjo – 253 likes
  • Rapper: http://www.youtube.com/watch?v=yNXyxFJXLf0 – 643 likes
  • Kurt: http://www.youtube.com/watch?v=lTsvowWky_4 – 291 likes

Thank you for your support and participation in this campaign, look out the more activities and events to follow to spread the Break free message.

Also view:

Break Free from traffic with TomTom’s global integrated marketing campaign

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