AMSTERDAM & ANTWERP, Belgium, Jun 18, 2010 (BUSINESS WIRE) — Truvo, the provider of local search and advertising and TomTom, the world’s leading provider of location and navigation solutions, today announced a partnership agreement. Through the agreement Truvo’s business listings will be added to TomTom’s navigation devices as well as its online maps. This will make it easier for consumers to find the goods or services they are looking for while on the road or whilst preparing for their journey. Business owners will benefit from increased visibility by having their location accurately mapped.
As an industry first, Truvo Group will through the partnership with TomTom, be able to provide its business owners with tailored statistics regarding the exposure they receive by being listed on TomTom’s navigation devices and maps. This partnership is an important milestone for TomTom underlining its dedication to providing customers with high quality content and services.
Lucien Groenhuijzen, Managing Director for TomTom Local said about the partnership: “TomTom is driven by customer satisfaction and we are very excited about our ability to provide the most accurate and up-to-date business listings to our users via the partnership with Truvo.”
Donat Retif, CEO of Truvo Group said: “This partnership with TomTom in addition to our Golden Pages application for iPhone and our new yellow pages mobile version in Belgium, allows us to further enlarge our mobile solutions offer to both users and advertisers. We believe that our customers, the business owners, will benefit greatly from being present on TomTom maps. We are proud to be the first in the directory industry not only to be able to guarantee placement on the leading navigation vendor’s maps and devices, but also to be able to prove that it makes sense for business owners to be visible for travellers.” The aim is to make the business listings available on TomTom devices in the third quarter, 2010.
About Truvo Truvo, formerly World Directories is a leading international business operating across five countries in the local search and advertising market and has over 1400 employees. The print and online platforms are monthly used by more than 10 million people. It creates value by providing an integrated portfolio of cost-effective and simple-to-use advertising that connects buyers quickly and efficiently with sellers. Truvo offers a range of complementary services, in print, on-line, telephony and mobile, to assist the consumer in making informed purchase decisions. Truvo currently operates in Belgium, Portugal, Ireland and has interests in South Africa & Puerto Rico.
More information on Truvo can be found on info.Truvo.com
About TomTom N.V. TomTom N.V. (AEX: TOM2) is the world’s leading provider of location and navigation solutions. Headquartered in the Netherlands it has over 3000 employees worldwide. More than 40 million people daily use its solutions, be it in the form of dedicated portable navigation devices (PNDs), in- dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom’s digital maps on the internet or mobile phone.
In 2009, TomTom reported EUR1.5 billion in revenues and a EUR340 million net cash flow from operating activities. More information about TomTom can be found on www.TomTom.com .
SOURCE: TomTom N.V / Story appeared on Business Wire