Highly accurate maps and location content help Maporama’s B-to-B customers deliver richer navigation experiences
Gent, Belgium and Paris, 10 March 2010 —Tele Atlas, the world leader in high quality digital maps and dynamic content, and Maporama Solutions, a leading French based provider of digital mapping solutions for professional users, have announced a multi-year agreement whereby Maporama Solutions will use Tele Atlas’ global maps and location content to power its range of professional digital mapping solutions. Maporama products covered under the agreement include the Maporama GeoPlatform, the Maporama MarketPlace Locator and the Maporama GeoDashboard.
Maporama Solutions offers mobile and web services and solutions to business-to-business customers around the world. By customizing map information to combine the strengths of geographical information and business intelligence, Maporama Solutions enables end-users to find stores or places closest to them. For example, Maporama Solutions works with the AXA Group to provide worldwide geolocation services for all corporate sites in the group to help employees optimize trips and minimize cost. Working with the Accor Group, Maporama Solutions enables map-based hotel reservations systems, transforming the map into a really efficient sales channel.
Peter van der Fluit, Senior Vice President of Tele Atlas said, “We are pleased to be selected by Maporama Solutions to strengthen its online mapping tools and solutions for the enterprise with high-quality maps and location content. This new relationship allows Tele Atlas to further extend its leadership position in the European internet market, where many of the best online mapping services already leverage Tele Atlas maps.”
Maporama Solutions’ CEO Jean-Luc Pétorin stated, “We have chosen Tele Atlas because of its ability to support and meet our business needs and its innovative global product portfolio. With Tele Atlas content powering our solutions, we can offer our customers the best possible location tools and content to enhance their business operations today and in the future.”
About Tele Atlas
Tele Atlas is the licensing business unit of TomTom N.V. (AEX: TOM2), the world’s leading provider of location and navigation solutions. Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation, location-based services (LBS) and enterprises. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. Tele Atlas maps rate highest in terms of quality and reliability in certified tests. They are updated daily with the insight of a community of millions of GPS system users worldwide, who along with the company’s unmatched network of sources help to track and validate changes in real time. For more information, visit www.teleatlas.com. Follow Tele Atlas on Twitter at www.twitter.com/TeleAtlas or become a fan at www.facebook.com/TeleAtlas
About Maporama Solutions
Maporama Solutions, headquartered in Paris, France, is a global provider of geocentric mapping solutions and services, offering solutions that combine the power of data with the visual impact of mapping that data. The company’s MarketPlace Locator and GeoDashboard solutions help speed up decision-making and optimize resource allocation for businesses. Maporama Solutions delivers its services 24/7 from a hosting platform within a Saas infrastructure, using one of the most detailed and comprehensive map coverage on the market. Maporama Solutions works with over 200 customers worldwide, including Accor, Europcar, MMA, IKEA, ING and L’Oréal. For more information, visit www.maporama.com
Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas.