TomTom goes LIVE in South Africa

~ Accurate travel times for all roads: the moment drivers have all been waiting for ~

Johannesburg – 3 June, 2010 – Today, TomTom, the world’s leading provider of navigation solutions and digital maps, announces the availability of its unique LIVE Services offering, including real-time HD Traffic™ information, in South-Africa.

Next to real-time traffic updates, drivers will receive timely safety camera alerts to enhance road safety and avoid fines. Furthermore, commuters will be able to navigate to millions of locations through Local Search with Google and receive up-to-date weather reports.

“We are constantly launching innovating technologies to save the driver’s time, money and fuel.” says Joost Jetten, Vice President Sales Sub Sahara Africa. “Our unique innovations guarantee the fastest routes, so users are empowered to confidently deal with the ever-changing road situation we face in South Africa.”

Traffic is the bane of any South African commuter’s existence! Whether you’re a mother of three travelling between schools and extracurricular activities, a businessman on your way to important meetings or a dedicated soccer fan on your way to one of the 2010 FIFA World Cup™ soccer stadiums, planning your route and allocating extra time to reach your destination has become vital. Now, with the help of TomTom’s LIVE Services, traffic will be something of the past.

TomTom LIVE Services are available on the new TomTom GO 750 LIVE. The LIVE services bundle offers valuable services for drivers including:

• Superior and award-winning TomTom High Definition Traffic (HD Traffic™) service for the most accurate and current traffic information in South Africa
• TomTom Safety Alerts warn users about fixed safety cameras ahead while real-time safety camera reporting and sharing means that users can keep each other informed about mobile safety cameras.

• TomTom unlocks the power of online Local Search with Google allowing users to navigate to millions of locations at the tap of a screen, whether they are looking for a sushi restaurant, a shopping mall or the closest place to buy flowers for a loved one.
• As weather plays an important role in everyday travel drivers will now be able to receive the latest weather updates including a five-day weather forecast.

TomTom GO 750 LIVE

Optimised user interface enhances functionality

Full attention has been paid to the integration of TomTom’s routing technologies into the user interface of the device. This makes it more intuitive and easier to operate; giving drivers all the information they need about their journey before they set off, at a glance. HD Traffic, safety alerts and weather are clearly displayed on the screen via the new LIVE snapshot. Once on the road, drivers automatically receive real-time updates on what’s ahead, so they remain informed about the traffic incidents and estimated time of arrival throughout their journey.

The TomTom GO 750 LIVE is TomTom’s flagship product that combines TomTom’s leading routing technologies with a stylish design and a completely optimised user interface. It also has an enhanced speaker, which ensures clear voice instructions and improved hands-free calling. New menus include a ‘frequent destinations’ menu that has been added to calculate a route to a frequently visited destination easier and faster.

Availability and pricing:

The TomTom GO 750 LIVE, including a 1 year LIVE Services subscription for free, will be available from all retail stores nationwide, retailing at R3 299.00. The LIVE Services subscription will cost R499.00 for the second year.